Stories

How To Choose Festive Sarees In 2023

How To Choose Festive Sarees In 2023

Across the borders and beyond all differences, the Indian subcontinent is known for its characteristic - Unity in diversity. Every year, a number o...

What Are Kasavu Sarees?

Kasavu saree is the pride of Kerala. The finest fabric from God's own country has exquisite elegance and grace. They are symbolic representations o...

Debunking the Hoax Surrounding Cotton Totes as an Alternative to Plastic Bags

According to The Circular Library, it takes around 10,000-20,000 litres of water to produce one kilogram of cotton which is further processed more ...

The Great Call for Preserving and Sustaining the traditional Handloom Heritage of India

To the same degree as that of the agriculture sector, it is however being noted that the new generation in the craftsman families are opting out of...

The fascinating multiplicity of handwoven sarees and their dynamics

It would be an obtuse understatement to say that India consists of a number of handloom eaves and rather foolish to question the diversity of sorts...

7 Pocket-friendly Chowdhrain recommends for this season

Though, one thing that often stops us from getting nearer to these outfits and styles is our pocket and the price tag that comes along with these t...

Chanderi: The Heart of Chowdhrain

The question to be asked here is that if all the other sarees are continued to be sold as Chanderis and if the true Chanderis continue to lose thei...

Chanderi: A town , A saree , A story

In recent times, we have all seen the so-called “Mul” and the famous “Ajrakh Chanderi sarees”. While many people attribute and refer to them as “Ch...

Kota Doria - The Soothing Summer Fabric

The beauty of fashion augments when different perspectives and heuristics are added to it in order to create something new from the existing materi...

A summer in Chanderi

The true beauty of living in India comes from the multiplicity of cultures, traditions and languages that it owns. Though another view of seeing i...

The Colourful Gangaur - Celebrate with reds and pinks with Chowdhrain

One major distinctive feature of the Gangaur festival is that women, regardless of their marital status, prefer to wear red and pink colours. Bo...

6 Facts about the Original Traditional Chanderi Silk you should know before buying

Traditional Chanderi Silk Sarees are made of pure silks in both in warp and weft, preferred with traditional handwoven (not jacquard borders) Expl...

5 handloom weaves from Chowdhrain to beat the heat this summer

5 Handloom Weaves to keep you fresh and cool, this summer

To our relief, it now is the right opportunity to slay the right handloom weaves to match up with your coolness this very summer season, and again ...