The Colourful Gangaur - Celebrate with reds and pinks with Chowdhrain

The best part about being an Indian is staying around with different people, understanding and appreciating their cultures and traditions and at the same time celebrating their festivals along with them. We might forget it at times but starting from West Bengal in the east to Gujrat in the west and similarly from Kashmir in the north to Tamil Nadu in the south, we are ladened with uncountable festivals, dishes, traditions and cultures in whole. Amongst these uncountable festivals, traditions and cultures, today Chowdhrain is all excited and delighted to remind you about the incoming festival of Gangaur.

 Gangaur is one of the biggest festivals of Rajasthanis but owing to the cultural and geographical diversity in India, Gangaur is also celebrated with same amount of excitement and joy in some parts of Madhya Pradesh, West Bengal and Gujrat as well. The major celebrations of the festivals include praying to Gauri, the Hindu goddess and the wife of the Hindu deity, Shiva. The festival commences on the very first day of Chaitra (first month as per the Hindu calendar that generally begins around mid of March) and continues for the upcoming 16 days. These 16 days are full of fervour and immense devotion, women even keep fasts for the welfare and long life of their husbands. As a matter of fact, unmarried women also show interest and faith by fasting for 16 days and only eating one meal in a day. In the city of Jaipur in Rajasthan, a procession, with the images and idols of Gauri, commences from the Zanani-Deodhi of the city palace. It then travels all the way through Tripolia Bazaar, Chhoti Chaupar, Gangauri Bazaar, Chaugan stadium and finally converges near the Talkatora.Apart from Jaipur, the city of Udaipur even has a ghat named after the festival of Gangaur. The Gangaur Ghat is situated on the waterfront of the lake Pichola where numerous festivals including the Gangaur itself are celebrated every year.

One major distinctive feature of the Gangaur festival is that women, regardless of their marital status, prefer to wear red and pink colours and even decorate their hands with the countless designs of Mehndi art. These designs of Rajasthan generally include the portrayal of sun, moon and other varieties of flowers that are exclusively found in India. The colour red and pink therefore are an important part of the Gangaur festival. Both pink and red, are often associated with the feelings of love and a representative of courage as well. It is perhaps because of this very reason that brides, especially in northern Indian, prefer to wear red or pink on their wedding day. Apart from that, the colour red is also draped around the idols of goddesses in almost every temple in India. Red and pink therefore add to a major potion amongst the Indian palette of colours. During Gangaur , each woman shines with the subtle brownish lustre of the hena and adds on to her personality with the 6 yards of courage and power draped around her body.

Thus, each woman that celebrates Gangaur with the sweetness of Gujiyas and other dishes herself feels like a Chowdhrain and even a goddess of the 21th Century. In nutshell, the festival of Gangaur brings multiple joys and blessings to the ones that celebrate it with equal faith and respect.

 Explore these happy colour of red and pink sarees and dupattas in our festival collection for this Gangaur.

While you buy one we gift you another from the mul store, just to add a little cheer this festive season. After all joy that is shared is joy doubled.

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